The American Academy of Hospice and Palliative Medicine has just released a new video called “You’re Sick. It’s Serious.”
I think it’s well done effort to brand palliative care in a constructive manner. This is the sort of social marketing campaign our field needs to counter that-phrase-that-must-not-be-named.
I wonder how they ultimately chose to go with the animated word design. What makes palliative care work is really the people, and I guess my only critique would be that this video is strong on message and information content, but doesn’t feature the human interaction that is so essential to our work.
They created similar versions about other illnesses, such as dementia, but as far as I can tell they just replace the slide that says “You’re Sick. It’s Serious” with “You’re Sick. It’s Dementia.”
by: Alex Smith